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Our story

A Good Day began with Nana Pauline.

Her warmth, humour and love of sharing stories are at the heart of everything we make.

Nana Pauline with two family members

In the beginning

A tribute to Nana Pauline.

Nana Pauline lived with dementia after having several strokes. As she gradually lost her independence, she never lost her smile, her laughter, or her love of sharing jokes and stories.

A Good Day was created in her memory, so that other families could share moments of joy, conversation and connection too.

Always in our hearts.

What we do

Thoughtful products for time well spent together.

We create activities and products that help make room for conversation, familiar memories and simple shared enjoyment for people living with dementia and the people around them.

  • 01Conversation games and puzzles
  • 02Activity packs for care homes
  • 03Thoughtful tools for families, friends and caregivers

What matters to us

Joyful conversation, and good moments in every day.

We believe the smallest shared moments can matter. A familiar picture, a gentle prompt or a game played together can make space for a smile, a story or simply some time side by side.

Make room for a good moment

Thoughtful activities can bring a little comfort, enjoyment and calm into the day.

Start a conversation

Our games and puzzles are made to help stories, memories and everyday chat find their way in.

Share it together

For families, friends, care teams and communities, connection is at the centre of a good day.

Three people holding an A Good Day Matching Memories game
Designed for moments of shared enjoyment.

Everyday connection

Small moments can mean a great deal.

A shared activity, a familiar picture or a good story can bring people together. That is the simple idea we return to, every day.

For homes, groups and communities

Activities for time together.

Explore games, jigsaws and activity packs for shared sessions and everyday moments.

  • Alzheimer's Society
  • Bupa
  • NHS
  • Age UK
  • Millennium Care
  • Regenerage